• The royal goldsmith craft is regarded and praised as a high form of traditional Thai artisanry.
• AP Thailand Group collaborates with The Golden Jubilee Royal Goldsmith College the sole institution dedicated to traditional goldsmithing in Thailand, to preserve, continue and build upon this exquisite craftsmanship.
• Together, the partnership has established a museum, a knowledge hub to exhibit the high artisanry of royal goldsmithing and traditional gold ornaments. This venue showcases the intricate craftsmanship to both the Thai community and an international audience.

Under the pledge "Empower Living,” led by Visanu Suchatilampang, Executive Director of AP Thailand Group, AP Thailand partners with The Golden Jubilee Royal Goldsmith College, Thailand’s sole educational institute dedicated to the art of royal goldsmithing, to support the establishment of the College Museum. This collaborative effort encourages the dissemination of knowledge and the unique identity of high craftsmanship in goldsmithing and traditional gold ornaments. The museum also showcases elaborate artistic student projects from the college, with each piece narrating the distinct beauty and craftsmanship. The museum serves as a knowledge hub that aims to manifest the prestigious artisanry to inspire visitors and be recognized locally and internationally, in hopes of promoting the development and application of royal goldsmithing into modern lifestyles.

AP Thailand Group is committed to creating opportunities for a better quality of life, focusing on education and potential development. This initiative provides a foundation that enables individuals to establish themselves, grow, and innovate effectively, reinforcing our commitment to reducing social inequalities.

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