• AP Thailand with a promise of Cheevit Dee Dee Tee Lueak Eng Dai makes headway to gain a competitive advantage while going deep into the business to reign supreme in the residential property sector, ensuring all AP projects offer the best addresses.

• Builds on expertise in the property industry with a new business model as the latest jigsaw to deliver Cheevit Dee Dee Tee Lueak Eng Dai under subsidiary, HOMERUN PROPTECH, a platform that facilitates the buying and selling of second-hand houses and condos in cash, renovating them to meet standards before transferring them to buyers, along with home loans at the same interest rate as new homes.

• Revitalises the urban secondary residential real estate market with a comprehensive plan to purchase city-centre houses and condos for renovation prior to handover, addressing key challenges faced by home sellers in increasing property value, as well as catering to home buyers seeking affordable city homes without the need for self-renovation.

• Integrates AI technology throughout the entire process, purchasing properties in urban areas and providing price estimates within 14 days. With a reliable renovation process that includes thorough checks of property history and collaboration with professional renovators, the platform delivers move-in-ready homes at competitive prices, with interest rates comparable to new homes.

• Special promotion includes up to Bht 300,000 of discount for those looking for single homes in the Sukhumvit areas or 3-bedroom pet-friendly condominiums in the Ekkamai area. For an appointment to visit real units, go to https://bit.ly/homerunproptech

• For resale of properties in urban areas, click https://bit.ly/selltohomerun

Bangkok (30 Sep 24) - Mr. Vittakarn Chandavimol, Chief Corporate Strategy and Creation, AP Thailand Public Co., Ltd., said “AP remains committed to its core mission to EMPOWER LIVING by developing residential properties that offer Cheevit Dee Dee Tee Lueak Eng Dai for everyone. The company achieves this through focused and dedicated efforts to maintain its leadership in the residential property sector, offering four key products: single detached homes, townhomes, twin homes, and condominiums, ensuring that every AP project represents the best addresses.”

Meanwhile, we never stop creating business advantages by leveraging the know-how and expertise we have accumulated in the real estate industry over the years to identify new opportunities. This involves developing products or services that add value for customers and it is another jigsaw in providing Cheevit Dee Dee Tee Lueak Eng Dai. In our latest development, the company is set to introduce a new business from our subsidiary called HOMERUN, a proptech start-up focused on managing secondary residential properties, specifically purchasing second-hand city-centre residences, renovating them, and reselling them as an alternative to provide Cheevit Dee Dee Tee Lueak Eng Dai. HOMERUN integrates digital technology and proptech concepts into its operations with insights of potential sellers and buyers of large houses or condos in urban areas at affordable prices, eliminating the need for them to search for and renovate properties themselves.

“As you may know, the city-centre property industry in Thailand is rapidly changing. Land is becoming increasingly scarce and limited, with prices rising every year. While the demand for residences that cater to lifestyle needs continues to grow. Renovating existing potential properties that are in abundance, whether condominiums, single detached homes or townhomes in high-potential locations along main roads and near mass rapid transit lines, offers another interesting solution for it allows urbanites to own their dream residences in desirable areas,” said Mr. Vittakarn.

Mrs. Supanida Thangtongchin, Managing Director, Homerun Proptech Co., Ltd., a subsidiary of AP Thailand, said “HOMERUN was established last year to manage secondary residential properties by purchasing second-hand houses and condos in the heart of the city to renovate and hand over them as new value alternatives in prime locations where land and new project prices are consistently rising. HOMERUN is run by a team of ‘Homerunners’ who believe in the potential of the secondary residential market. They specialise in asset inspection and valuation, as well as contemporary design and renovation under expert standards. This is definitely different from customers buying second-hand houses/condos to renovate by themselves or buying from renovating sub-contractors. Presently, HOMERUN has invested over 500 million baht in acquiring and renovating second-hand properties, including condominiums, townhouses and single detached homes, to prepare them for resale. To date, more than half of the completed renovated properties have already been reintroduced to the market.”

HOMERUN envisions becoming a leader in the secondary residential property market, transforming Thailand’s residential property landscape by dismantling existing limitations and setting new standards for renovated residences. It also has committed to enhancing living quality for Thai people and improving Thailand’s property market in four key aspects:

1) LIQUIDITY - enabling homeowners to sell their properties quickly, allowing for immediate cash flow while building confidence for potential buyers and investors in Thai properties. 2) MOBILITY - faster expansion and relocation by allowing sellers to bypass the wait of selling their old houses and helping buyers avoid the time-consuming repairs and improvements, supporting all life transitions. 3) AFFORDABILITY - improves living quality for those seeking urban residences by providing access to homes with more functional spaces at value prices, eliminating the need to move to the suburbs. 4) COMMUNITY - promotes more pleasant environments for surrounding communities with assets that have been renovated back to real move-in-ready conditions.

The advantage that enables HOMERUN to efficiently build a competitive edge in the second-hand and renovated housing market lies in its integration of AI technology throughout the entire process, from property purchase to price estimation and invoicing within 14 days. Predictive AI and data analytics allow HOMERUN to quickly propose value prices to sellers. Additionally, renovations are guided by generative AI, ensuring optimal design while an expert team oversees the renovation process, checking the conditions and history of all properties. Customers need not worry about supervising contractors or managing budgets. Lastly, renovated assets are sold at interest rates comparable to those for new homes, with financing arranged through AP’s banking alliance. For customers interested in renting out their renovated properties, AI assists in evaluating market prices and calculating potential returns on investment.

Renovated homes managed by HOMERUN include single detached homes, townhomes and condominiums in urban areas near mass rapid transit lines with many projects being pet-friendly. There are three renovation formats:

1) Homerun Flagship - Properties that undergo complete renovations, including exterior and interior makeovers, basic system work, space building and reconfiguration to create new functional spaces. Most properties are large, older condos or detached houses located in high-potential areas.

2) Homerun Renovated - This focuses on enhancing the decor style for a contemporary look in response to target groups’ preferences while maintaining good basic systems. Most properties are select condos or houses located in more desirable areas compared to new projects, offering better functional spaces and prices.

3) Homerun Select - This category includes properties in good condition offered at or below market rates, ready for handover after minimal improvements. These homes are priced competitively. Most properties are in high-demand projects, making them ideal for both living and renting out for high returns on investment.

All three formats are managed by experts in appraisal, inspection and renovation, supported by advanced AI programmes and data analytics technology ensuring that HOMERUN s renovated residences offer value for money, high quality, and meet the needs for a good quality of living in urban areas. For updates on new projects, visit us on Facebook and Instagram at “HomerunProptech” or www.homerunproptech.com

HOMERUN PROPTECH – a platform for buying and selling renovated houses and condos, offering home loans on par with new homes and cash buying of secondary residential properties.

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For updates on all new single detached home, twin home, townhome, condominium and provincial projects from AP throughout 2024, click https://apth.ly/APNewHome2024

“AP Thailand – Cheevit Dee Dee Tee Lueak Eng Dai”